Wearing is Caring is more than a slogan — it's a social experiment and mental health movement led by Beyond the Boy in AID with CALM (CAMPAIGN AGAINST LIVING MISERABLY).. At its core, it’s about using clothing as a conversation starter, reminding people that what you wear can speak when you can’t.

Each garment in the campaign features a QR code that links directly to messages of support, shared stories, and voices from people who’ve faced their own mental health battles — and survived.

We're donating £5 from every item to support their life-saving work.

FREE DELIVERY - yes, to make this message go even further, we’re covering the delivery on every piece in the collection.